Starting out as a contributing writer, I produced long-form content about pontoons and all sorts of things boating-related for BetterBoat, an affiliate marketing blog. As the blog grew into general boating topics, I transitioned into an editing role where I managed a team of writers through a propriety CMS platform, which offered a systematic flow from outlines to drafts to final post submissions. Once each draft was approved, I gave the post one final edit and formatted the content with the affiliate link ID.
Other shipmate duties included:
- Performing keyword research (Mangools and Google Adwords)
- Reporting monthly and yearly key performance metrics (Google Analytics) to Head of Content Marketing
- Ensuring technical accuracy, consistency, quality, and search engine optimization of written content
- Accelerating and tweaking BetterBoat’s social media presence and strategy
- Writing engaging Meta titles and Meta descriptions for Google SEO and social media sharing
Take a look!
“Brette is an editor’s dream come true. She’s an excellent copywriter, and you can rest assured that she’ll deliver top-quality writing and reliably meet every deadline. She adapts to the format, style and marketing goals of our website effortlessly while still bringing her own personality, voice and firsthand knowledge to every piece of writing. It has been a real pleasure to work with her. If you have the chance to work with her, I highly recommend you take it!”
~ Maureen Stimola | BetterBoat & FluentU